Statsig Becomes a Unicorn as Product Teams Demand Simpler, Smarter Stacks

Product teams need to validate not only whether a feature works initially, but whether it continues to work as expected after launch.
Four years after it was founded by former Facebook engineering leader Vijaye Raji, Statsig has joined the unicorn club. The Bellevue-based startup announced a $100 million Series C round at a $1.1 billion valuation, with ICONIQ Growth leading the investment and participation from existing backers Sequoia and Madrona. The company says the funds will be used to expand its team, enhance its product suite, and accelerate its mission to standardize data-driven product development. The funding milestone caps a period of rapid momentum for Statsig, which reported $40 million in annual recurring revenue but declined to share further financials or profitability details. The company’s pitch is clear: today’s software products are too complex, AI-driven, and fast-moving to rely solely on h
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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