Salesforce Is Burning Billions on AI That Still Doesn’t Work

With “meaningful contribution” years away and customers tightening their software budgets, it’s unclear how much longer the market will wait for Salesforce to figure it out.
“We are in the midst of an AI revolution for business,” said Marc Benioff, CEO of Salesforce, as he introduced Einstein GPT in 2023. He promised a new era of enterprise intelligence powered by generative AI, natively integrated into the company's suite of business applications. But over a year later, Salesforce’s AI ambitions are falling short weighed down by overpromising, under-delivering, and a growing list of missed expectations. While competitors build foundational models and verticalized AI ecosystems, Salesforce is stuck in neutral, leaning on third-party infrastructure, vague roadmaps, and rebranded tools that so far haven’t delivered meaningful returns. Marc has worked to reposition the company as more than just a CRM giant. He has spent the last few years pushing Sa
Subscribe or log in to Continue Reading

Uncompromising innovation. Timeless influence. Your support powers the future of independent tech journalism.

Already have an account? Sign In.

📣 Want to advertise in AIM Media House? Book here >

Picture of Anshika Mathews
Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
The Biggest Exclusive Gathering of CDOs & AI Leaders In United States

Subscribe to our Newsletter: AIM Research’s most stimulating intellectual contributions on matters molding the future of AI and Data.