“We are in the midst of an AI revolution for business,” said Marc Benioff, CEO of Salesforce, as he introduced Einstein GPT in 2023. He promised a new era of enterprise intelligence powered by generative AI, natively integrated into the company's suite of business applications.
But over a year later, Salesforce’s AI ambitions are falling short weighed down by overpromising, under-delivering, and a growing list of missed expectations. While competitors build foundational models and verticalized AI ecosystems, Salesforce is stuck in neutral, leaning on third-party infrastructure, vague roadmaps, and rebranded tools that so far haven’t delivered meaningful returns.
Marc has worked to reposition the company as more than just a CRM giant. He has spent the last few years pushing Sa
Salesforce Is Burning Billions on AI That Still Doesn’t Work
- By Anshika Mathews
- Published on
With “meaningful contribution” years away and customers tightening their software budgets, it’s unclear how much longer the market will wait for Salesforce to figure it out.
