At Sierra AI Agents Are the Product and the Business Model

Before AI became the centerpiece of every enterprise pitch deck, Bret Taylor had already cycled through the industry’s defining platforms from building at Google and Facebook to running Salesforce as co-CEO. Now, as co-founder and CEO of Sierra, Taylor is focused on something narrower but more immediate: helping companies deploy customer-facing AI agents that actually work in high-stakes, high-volume environments. Taylor frames the future of enterprise software around a clear shift that companies are moving away from fragmented digital tools toward unified AI agents that handle full customer interactions.“Every company will need their singular agent,” he said, “not plural—the one that has their brand at the top and represents the whole of their customer experience.” Taylor e