How Uber’s Predictive Machine Learning Is Changing User Experience?

Uber has continually invested in AI over the years, and the technology is now widely used as a critical component throughout the company. “Uber has been an AI powered company for years and years and years,” said CEO Dara Khosrowshahi. Uber has made substantial use of artificial intelligence (AI) and machine learning (ML) to maintain its leadership in the transportation business. Uber operates in over 10,000 cities across more than 70 countries, handling 25 million trips daily with 137 million monthly active users. Machine learning (ML) is integral to almost every interaction within Uber’s apps, enhancing various aspects of the user experience and operational efficiency. Phase 1 (2016-2019): Predictive Machine Learning During this initial phase, Uber primarily focused on